Leading Global Premium Lubricants Producer Valvoline Announces Partnership with ZUVA Petroleum in Zimbabwe
Valvoline – one of the world’s leading producers and marketers of premium quality branded automotive, commercial and industrial lubricants and chemicals – has announced its arrival in Zimbabwe by partnering with ZUVA Petroleum -a leading integrated energy company in the country – to launch and distribute its high quality and performance products in the local market. Working closely together, the two partners will offer enhanced value and choice to customers across the country by combining the highest quality products with the highest levels of service standards.
Valvoline is one of the most recognized and respected premium consumer brands in the automotive lubricant industry, supplying products around the world that are designed to improve performance, reliability and lifespan for both vehicles and equipment. With product quality and innovation at the core of the brand, customers are assured that Valvoline products have been developed to offer the best solution to their specific requirements.
With the Valvoline brand now marketed in more than 140 countries around the world, Zimbabwe is important to the company’s international growth strategy, where it is investing in developing new direct markets and strengthening its distributor network. It is also actively striving to enhance its global brand awareness, exemplified by its role the Official Automotive Lubricants Partner of the Manchester City Football Club, one of the world’s largest football clubs.
“We are very excited to announce our arrival in Zimbabwe and are confident that this new partnership with ZUVA Petroleum in Zimbabwe will allow us to increase our presence and market share in this important market,” said Anwaar Shami, General Manager, Valvoline Middle East & Africa. “It is our joint goal to ensure that we are able to provide excellent products and outstanding service across the country to channel partners and consumers.”
The New York Stock exchange listed Valvoline was founded over 150 years ago, it is the oldest trademarked motor oil brand in the United States. Over the decades, the brand has developed a strong reputation globally for its premium range of dedicated and specialized products for both passenger and heavy-duty vehicles. These include engine oils, transmission and gear oils, coolants and hydraulics lubricants.
Mr Bethwell Gumbo, Chief Executive Officer of ZUVA, said the addition of the Valvoline line of products on its counters will push the company’s dominance in supply of the best lubes locally.
“The game changer in the lubes business is in town, Valvoline. Boasting of over 150 years in the same industry and business, Valvoline is a well-known and reputable international brand.
“The Zuva Petroleum – Valvoline partnership will see us dominating the lubes sales in Zimbabwe which will certainly help to contribute to the overall company performance in 2018 and beyond.” said Mr Gumbo
Founded in 2010 but boasting more than 80 years of industry-leading experience through its lineage, ZUVA Petroleum is one of Africa’s leading integrated energy companies. The company has over 72 retail service centres across the country, providing a wide range of petroleum-based products to a number of different industrial sectors including mining, transportation, telecommunications and manufacturing. The company is the leading LPG supplier in Zimbabwe.